Mills Info
We set out to create a website and visual identity that communicates expertise, builds trust, and makes complex services easy to understand—giving clients confidence from the very first interaction.
Creating a Brand that Speaks to Businesses
For Mills Information Systems, we developed a brand identity that communicates professionalism, expertise, and reliability. Every visual element—from color choices to typography—was crafted to instill trust and make complex IT services feel approachable. The result is a cohesive brand that clearly speaks to businesses, positioning Mills as a knowledgeable and dependable technology partner.
Brand Colors
The brand colors were chosen to reflect Mills Information Systems’ professionalism and modern approach. Deep, confident tones paired with lighter neutrals create a sense of trust, balance, and clarity, while subtle pops of vibrancy add energy and personality. Together, the palette reinforces the brand’s expertise and makes their visual presence feel polished and approachable.
Royal Indigo
RGB (62, 37, 137)
Vivid Violet
RGB (85, 54, 183)
Soft Silver
RGB (240, 240, 240)
Charcoal Gray
RGB (79, 79, 79)
Type Face
Typography was selected to balance modernity with clarity, reflecting the brand’s professional yet approachable personality. Bold, structured titling conveys confidence and authority, while clean, readable body text ensures every message is clear and accessible. Together, the typefaces create a visual hierarchy that guides the eye, strengthens brand recognition, and makes complex information feel effortless to digest.
Aa
Outfit – Titling
Bold
Aa
Figtree – Body
Regular
WE ARE YOUR PARTNER IN
Your Dream Website Won't Build Itself. (But We Can)
At Studio B612, we turn ideas into impactful designs that help your brand stand out and grow. Whether you need a stunning website, a fresh visual identity, or marketing that connects, we’re here to bring your vision to life. Let’s work together to create something unforgettable.